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Aloha to Seal-It
Shrink Label for Hilo Gold Noni Juice
Seal-It, a division of Printpack, Inc. introduces a new
full sleeve shrink label for “Hilo Gold Noni Juice,” manufactured and
distributed by The Stratis Group.
For the launch of this new product, Stratis wanted to offer a unique
and distinctive label. They called on Seal-It to print a full sleeve
label that would reinforce the image of the Hawaiian fruit in order to
obtain maximum point of purchase impact. The label’s graphics were
inspired by the Hawaiian Noni fruit, also called Morinda Citrifolia.
Seal-It’s heat shrink PET-G label is rotogravure printed in 7 colors.
A neckband made of clear PVC was added to obtain tamper-evidence.
Seal-It’s label was the label of choice because the characteristics of
PET-G allow it to shrink to the contours of the bottle, and the
high-gloss impact of the film enhances the graphics intensity. The total
package makes for exceptional shelf impact and sets the product apart
from other competing products on the shelf. David Love, General Manager
of Seal-It, Inc. states, “The shrink label has had such an impact on
sales for this product that we’ve been told that there are new projects
planned for additional products.”
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